Joining Vanity Group—the World-Renowned Amenity Distributor
Since SOAK’s founder, Paul Tsalikis, is also the CEO and founder of Vanity Group, it comes as no surprise that SOAK is positioned as a brand exclusively for luxury hotels and resorts worldwide, rather than focusing on traditional retail channels.
After joining the Vanity Group, SOAK has become an exclusive “strategic asset,” targeting travelers with dynamic, modern lifestyles who seek vegan products that are close to nature and embody minimalist luxury.
In just a short time, thanks to its superior quality and effectiveness, SOAK has won the hearts of many guests staying at luxury hotels and resorts. The SOAK name is becoming increasingly well-known, and as a result, the brand is appearing in more countries—spanning Europe, the Americas, the Middle East, and even Asia.
SOAK and Its Environmental Commitments
Like other partner brands collaborating with Vanity Group, SOAK must also meet specific requirements regarding vegan standards and environmental sustainability. In addition to using exclusively premium natural superfood ingredients, the brand is actively involved in sustainable development strategies.
A prime example is the brand’s product packaging design. SOAK has transitioned to using 100% recycled plastic or paper certified by the Forest Stewardship Council (FSC) for sustainable forest management. Through these efforts, the brand helps reduce single-use packaging and minimize microplastics to protect the ecosystem and the oceans.
Currently, all SOAK manufacturing facilities are committed to sustainability and hold all necessary certifications, including ISO, RSPO, Ecocert Natural, and PETA—the certification confirming that no animal testing is conducted.
Ensuring Consumer Health
For SOAK, the consumer experience and health are always top priorities. Therefore, all products undergo a careful and meticulous manufacturing process using a special formula from Australia.
The products feature a balanced pH level to help you achieve healthy skin. Additionally, the brand guarantees that its formulas are free from harmful substances such as phthalates, parabens, MIT, mineral oils, BHA & BHT, triclosan, heavy metals, and talc. The soap, in particular, is crafted using the Triple Milled process, making it more concentrated and longer-lasting than regular soap.
What’s in the SOAK Vegetable collection?
As the name suggests, SOAK Vegetable is an amenity collection featuring vegetable superfood ingredients. This collection offers a wide variety of sizes and products, typically including the following main items: shampoo, conditioner, body wash, body lotion, and triple-milled soap, ranging in size from mini (20g) to 450ml and 500ml.
Although SOAK utilizes a wide variety of superfood ingredients, the Vegetable collection features only four main ingredients, each corresponding to a product line:
+ Purple Kale: This vegetable is rich in vitamins A and K, as well as manganese—nutrients that play a key role in enhancing shine and naturally repairing damaged hair. That’s why SOAK uses purple kale in its shampoo.
+ Maca Root: Because it revitalizes, softens, and adds volume to hair, maca root is used in the conditioner line.
+ Parsley Stems: Parsley is rich in antioxidants and is known as a natural skin detoxifier, helping the skin eliminate toxins accumulated after a long day; it is a favorite ingredient in body washes and soaps among hotel guests.
+ Chia Seeds: Skincare products containing chia seeds provide an abundance of calcium, vitamin B3, and magnesium, which help deeply lock in moisture and smooth the skin.
Since joining the Vanity Group, SOAK has truly emerged as a “strategic asset.” The brand not only offers high-quality product lines with unique superfood ingredients but is also environmentally friendly and safe for consumers. It’s no wonder, then, that the SOAK brand has quickly won over even the most discerning guests.