Inspired by the Wellness Trend
As concerns about the ecosystem have grown, we’ve witnessed an explosion of environmental protection movements and the use of products made from natural ingredients and sources around the world.
While some trends come and go quickly, others have gained strong traction, enduring to this day and becoming a familiar way of life. Among them is the trend toward healthy eating through superfoods such as kale, chia seeds, and maca.
SOAK’s story also began with this very trend toward healthy eating. Guided by the simple philosophy, “What’s good for your body is sure to be great for your skin and hair,” Paul Tsalikis founded SOAK in 2013 in Australia.
Why the name SOAK?
In addition to eating superfoods for health benefits, Paul Tsalikis felt that we could also apply these superfoods externally to the body to directly provide premium nutrients to the skin and hair.
“SOAK,” meaning “to immerse oneself” or “to soak in,” was chosen as the brand name to describe the sensory experience of using the products. It’s about letting your body fully immerse itself in a bath filled with the essence of superfoods, feeling the miraculous power of nature enveloping you and nourishing your skin and hair through every pore.
The Core of the Brand
As a premium natural skincare brand, SOAK is committed to improving product quality and enhancing the benefits our products deliver to consumers. To effectively achieve both of these goals, SOAK has built its brand around three core pillars:
Carefully Selected Superfoods
Most of the superfood ingredients SOAK incorporates into its products are highly sought-after varieties such as purple kale, maca root, chia seeds, and more. These ingredients are renowned for their abundant vitamins and antioxidants, which are not only beneficial for overall health but also provide numerous benefits for the skin and hair.
Focus on Holistic Health
True to its name, “Holistic Health,” SOAK encourages consumers to focus not only on nutrition and health but also on skincare. A truly balanced lifestyle is the combination of three elements: healthy eating, physical exercise, and daily care for the skin and hair.
To perfectly meet these needs, every product in the brand’s lineup uses ingredients derived from superfoods renowned in the health sector—ensuring quality and effectiveness while affirming the brand’s commitment to being vegan and environmentally friendly.
Nourishing the Skin
Keeping the skin healthy is no easy task. For SOAK, it was a challenging research process that ultimately led to the creation of products capable of delivering nutrients directly to the skin, nourishing it while maintaining its natural, healthy beauty from within.
Each superfood ingredient in the products is capable of providing essential nutrients—from vitamins and minerals to antioxidants—keeping your skin and hair in top condition. These ingredients are always carefully selected so you can confidently enjoy a holistic lifestyle without worry.
With its unique and bold ideas, SOAK Superfood Skincare has successfully created skincare products that are not only high-quality but also deliver comprehensive nourishing benefits. Perhaps this is why, despite having been in business for just over a decade, the brand has secured a significant place in the hearts of consumers worldwide.