A formula for happy customer sand great resorts

Ninh Van Bay Holiday Club is a Vietnamese company, pioneer in vacation ownership in the country. The holiday club owns four ‘home resorts’ scattered all over Vietnam, the Ana Mandara Villas in Dalat, the Six Senses Ninh Van Bay, the Emeralda Ninh Binh and the Evason Ana Mandara Nha Trang.

It also and has a series of ‘resort connections’, so hotels and resorts, which are part of their network. Ninh Van Bay is part of the international circuit of RCI, the world’s largest vacation exchange network.

The business started four years ago and now it can count already on more than 2000 members. Prospective clients can buy their membership for five, ten or more years; once a member, they can plan and book their holidays through the holiday club, which becomes like their personal travel agent, suggesting the right place for the right time of the year. Thanks to agreements with resorts and hotels, the Ninh Van Bay Holiday Club can offer low prices to its members, who are guaranteed to get the best for less.

New resorts are welcomed, but there are certain standards that need to be met: “We check a possible partner methodically: of course cleanliness and hygiene are very important; then, among other things, we look at the décor, the design, the ambience”, said Mr Nguyen Minh Khoa, corporate sales director at Ninh Van Binh. “We see what and how services of the resort or the hotel are provided. We also try the restaurants, the food is obviously very important. The facilities, the spa, all are evaluated. Afterwards the resort can then become our partner and we immediately start advertising it”.

Being our partner obviously increases the business of the resort or the hotel, that’s why resorts should join”, said Mr Khoa.

High-end standards are very important. Mr Khoa explained that the typical customer is a well-off Vietnamese, usually travelling with his family and who expects his holiday to be perfect.“Families are very important and we offer a wide range of activities for families. We also offer a wide range of benefits, first of all of course, monetary benefits; in our four hotels we guarantee the best price and in the connected resorts we try as well to get the best price among the possibilities they have. The service is spot on as well.”

To find out more about the Ninh Van Bay holiday club, for membership or for joining the network, please refer to the following web page: