A Masterpiece Born from Experimentation
Lorenzo Villoresi—the man behind the Lorenzo Villoresi Firenze brand—spent many years traveling the world after completing his studies in philosophy. During that time, he explored, researched, and experimented with raw materials to create a unique world of scents all his own. And that experience laid the foundation for the renowned perfume brand, established in 1990 in Florence, Italy.
The Art of Perfume Craftsmanship
Drawing inspiration from his travels, Lorenzo Villoresi Firenze perfumes embody the diverse identities of various countries and cultures. Each fragrance is crafted with meticulous care, recreating a rich and captivating world. To this day, the brand continues to handle the entire production process in-house, adhering to the highest quality standards.
For Lorenzo Villoresi, the art of perfumery is a harmonious blend that still honors the distinctive ingredients that make up each product. These signature Tuscan ingredients—from bay leaves, olives, and cypress to the rarest iris roots—all contribute to creating a living space filled with fragrance, creativity, and uniqueness.
Incorporating Lorenzo Villoresi Firenze Fragrances into Amenities
Regarded as one of Italy’s leading perfume brands, it comes as no surprise that Lorenzo Villoresi Firenze was approached by the “giant” in the distribution of amenities for international luxury hotels and resorts to collaborate.
With the help of La Bottega, the unique, classic scents of Lorenzo Villoresi Firenze have been adapted into amenity collections used in countless luxury hotels and resorts worldwide. This has helped make the long-established Italian fragrance brand more familiar to guests staying at properties around the globe.
The Diamante Collection
The standout in the Lorenzo Villoresi Firenze x La Bottega collection is undoubtedly Diamante. This is the brand’s fragrance line, which primarily focuses on scented candles, room sprays, and more. However, when distributed to 5-star hotels and resorts, you’ll find Diamante as a complete personal care amenity collection, including:
- Soap
- Shower gel
- Shampoo
- Conditioner
- Body lotion
- Hand wash
- Hand & body cream
- Lip balm
Diamante impresses its guests with an incredibly unique and refined fragrance. This scent blends notes of tea, citrus, mint, white flowers, and subtle spices to create a fresh, airy, yet vibrant experience. It paints a picture of the Mediterranean—beautiful islands dotted with lush greenery.
A journey through the Mediterranean region will always be brimming with energy—a touch of sweetness and elegance intertwined with a hint of warmth—all stemming from the complex layers of fragrance that weave together:
- Top Notes: Bergamot, lemon, green tea, coriander, rosemary, and sage.
- Middle Notes: Petitgrain, cinnamon, clove, thyme, and jasmine.
- Base Notes: Orange blossom, cedarwood, oakmoss, and celery.
Currently, the Diamante collection is available in various sizes, including travel sizes and large bottles (refillable or non-refillable).
Lorenzo Villoresi Firenze is not only a renowned name in romantic Italy but is also gradually expanding into the international market through its amenity collection in collaboration with La Bottega. A fragrance note steeped in creative cultural synthesis, born from the study of natural ingredients that are both rare and luxurious—this is the art of perfumery at Lorenzo Villoresi Firenze, and it is precisely this allure that captivates the hearts of both guests and partners.