It all begins with art
Johan Bergelin has always been surrounded by relationships and highly creative people. They express themselves through works of art such as paintings, sculptures, music, and photography.
Somewhere within those works of art, Johan saw the artists’ desire to stand out and fight for their own values. And it was their courage to stand up for what they believed in that made Johan reflect. Those were the first seeds that laid the foundation for the iconic 19-69 brand we know today.
The Journey of Building a Brand
19-69 is not merely a brand; it is a labor of love, the result of a 24-month creative process by Johan Bergelin in collaboration with artisans from Scandinavia, France, and Italy. In 2017, Johan launched five luxury fragrance lines at the Colette store in Paris under the name 19-69. The brand quickly garnered significant attention, and to date, 19-69 offers more than 19 fragrances and 15 scented candle lines.
For Johan, 19-69 symbolizes freedom, altruism, and even represents a culture of resistance. That’s why every 19-69 fragrance tells its own story, using unique blends of scents to take you on a one-of-a-kind journey. There, you’ll experience music, art, and contemporary trends, along with the distinct imprint they leave on every 19-69 product—from the packaging and names to the products themselves.
Thanks to its creativity, unique fragrance combinations, and the stories behind them, 19-69 has quickly established itself as a premium international brand specializing in perfumes and candles. Currently, the brand is distributed in many countries around the world—from Europe and the Americas to Asia, including Vietnam.
Comprehensive Commitment to Social and Environmental Responsibility
Although it is a relatively new name, 19-69 is highly proactive in upholding ethical values and promoting sustainable development, protecting the environment, and safeguarding consumer health.
All 19-69 products have undergone formula reviews and have been verified to be free of any harmful chemicals to consumers, including parabens, MIT & PEGs, BHA & BHT, triclosan, silicones D4, D5 & D6, gluten, and talc. Additionally, all ingredients used in the production process are 100% vegan, as guaranteed by the Vegan certification.
Furthermore, 19-69 holds a PETA certification, confirming that the brand’s products are entirely free from animal testing. Moreover, these products are made from Ocean Bound recycled materials, helping to address the critical issue of marine debris. The packaging for 19-69 products is fully recyclable, aiming to minimize negative environmental impact.
Joining the amenities market with La Bottega
Just three years after its launch, 19-69 signed a partnership agreement with Vanity Group, officially joining the La Bottega ecosystem. The brand’s iconic fragrance lines have also been transformed into premium amenities, including shampoo, conditioner, body wash, and body lotion, and are exclusively distributed to luxury 5-star hotels and resorts partnering with La Bottega.
Through this partnership, 19-69 has infused a spirit of artistic and rebellious counterculture into these luxury 5-star hotels and resorts. It’s not just a typical fragrance or skincare experience—19-69 guides you through stories of history, music, and art through its unique, unconventional scent layers. And if you’d like to experience this amenities collection for yourself, several 5-star hotels and resorts in Vietnam are currently featuring 19-69’s collections, such as La Festa PQ and REVE Vignette Saigon.
Explore more: nineteen-sixtynine.com