In addition to environmental issues and ecosystem changes, animals are also a cause for concern as more and more species are on the brink of extinction. Furthermore, the use of animals in experiments or for the production of goods raises ethical debates within society. To fight for animal rights and prevent this situation, animal protection organizations and vegan organizations have been established, most notably PETA.
About PETA
PETA, which stands for People for the Ethical Treatment of Animals, is a leading global non-profit organization advocating for animal protection and fighting for animal rights. PETA itself has a long history, having been founded in early 1980. The founders of PETA were Newkirk and animal rights activist Alex Pacheco.

Throughout its years of operation, PETA has gained the support and attention of consumers as well as many businesses, manufacturers, and organizations around the world. To date, this non-profit organization has over 9 million members, making PETA a landmark when it comes to campaigns promoting a vegan lifestyle and non-violence towards animals, especially pets.
“Guiding principle” of operation
It can be said that protecting and fighting for animal rights is the most important mission and task that PETA has always pursued. This is like the organization’s “guiding principle” because they believe that animals are not tools to serve humans and that every life is valuable. With this “guiding principle,” PETA has continuously organized campaigns to prevent animal exploitation worldwide in all fields, notably:
- Testing: The use of animals in scientific and medical research experiments is no longer unfamiliar to us. In fact, it also causes a lot of debate in terms of social ethics and is particularly harmful to animals. Therefore, PETA encourages the promotion of testing methods that do not use any animals.
- Fashion: Instead of using animal skin and fur as symbols of luxury, power, and beauty, PETA promotes vegan clothing materials and completely excludes animal-derived products.
- Entertainment: Not using animals for entertainment purposes, such as forcing animals to perform in shows, zoos, etc.
- Food: Food and beverages are undoubtedly one of the main reasons for animal slaughter. Therefore, to protect animals, PETA regularly organizes campaigns promoting a vegan lifestyle, saying no to products made from animals or containing animal ingredients.
Successfully changing the world
PETA has continuously strived to change people’s perceptions of animals worldwide, not only in social life but also in research. To minimize the use of animals in daily life, PETA organizes events to spread its message, accompanied by free materials and resources. From vegan cookbooks to advice and support for changing diets, PETA is ready to give everything. In return, millions of people around the world have been won over not only by their love for animals and ethics, but also for the environment and their own health.

Of course, PETA also uses its influence to help protect animals from painful medical and scientific experiments. PETA’s campaigns have successfully changed laws in some countries, such as restricting or completely banning animal testing in cosmetic products. Not only does PETA propose alternative measures, it also funds businesses and government organizations to promote research methods that do not use animals. These efforts have contributed to PETA’s success in changing the world. They bring about a better place for everyone, including animals.
Conclusion
PETA and their campaigns and efforts have contributed to changing the world in terms of how animals are treated, bringing benefits not only to animals but also to human health and the ecological environment. Choosing PETA products or even participating in their campaigns is surely a great way to start living a green, vegan, and animal-loving lifestyle.