Inspired by Paul Tsalikis’ passion, born from his travels around the world, APPELLES—Australia’s leading cosmetics brand—not only offers global consumers products with premium formulas but also provides a comprehensive sensory experience that evokes feelings of joy and relaxation.
The Meaning Behind the Name APPELLES
APPELLES, whose full name is APPELLES Apothecary & Lab, was founded in 2011 in Australia by Paul Tsalikis. The name APPELLES is closely tied to its founder, Paul, as it draws inspiration from his Greek heritage, evoking a sense of sophistication, elegance, and classical culture.
The Unique Character of APPELLES
From its official launch to the present day, APPELLES has consistently embraced the classic Apothecary style combined with the modern technology of a Lab. This approach allows the brand to create a bold yet harmonious fusion of the old and the new.
The “old” at APPELLES consists of precious natural ingredients harvested right here in Australia, notably eucalyptus essential oil, macadamia nut oil, finger lime, and sandalwood. These ingredients give APPELLES its classic character and ensure its products are vegan and eco-friendly. And by “transforming” these ingredients through modern technology, this premium Australian brand has created skincare products that are not only safe and gentle but also guaranteed in quality and effectiveness.
Without rushing, APPELLES embraces the “slow and steady” philosophy
While most cosmetics brands today focus heavily on delivering quick results to consumers, APPELLES remains steadfastly committed to the philosophy of Slow Beauty.
APPELLES aims to nourish consumers’ skin from within using gentle, natural ingredients rather than following fleeting beauty trends. Every product in the brand’s lineup undergoes focused research and development and is meticulously maintained to consistently uphold the highest possible quality.
Commitment to Quality, Safety, and Social Responsibility
In terms of products, APPELLES impresses consumers and partners with reputable certifications such as vegan certification and the Clean Formula safety testing commitment. This ensures the vegan nature of the ingredients used in production and a commitment to avoiding any harmful substances such as parabens or MIT.
In addition, this renowned Australian brand contributes to promoting sustainable development while fulfilling its social responsibility, as demonstrated by its possession of prestigious and stringent certifications. Notable examples include the Cruelty-Free certification (confirming no animal testing), the world’s most prestigious green certification—B-Corp—and, last but not least, a commitment to eco-conscious, recyclable packaging designed to minimize plastic waste in the environment.
A Unique Development Strategy
Pursuing an image of luxury and sophistication in travel, APPELLES avoids the retail shelf and instead chooses to partner as an amenity supplier for boutique hotels and 5-star resorts. With its unique fragrances, the brand has quickly won over boutique chains and 5-star resorts not only in Australia but around the world. To date, the brand has expanded to over 35 countries.
Building on this success, APPELLES has also begun expanding into the online retail market and distributing to high-end spa stores, with the goal of helping consumers bring a five-star relaxation experience into their own homes.
Where can you find APPELLES in Vietnam?
Due to limited retail availability, APPELLES primarily focuses on its strength in supplying 5-star hotels and resorts in international markets, including Vietnam. If you’d like to experience the brand’s products, you can choose to stay at hotels that carry APPELLES, such as MGallery, Vinpearl, The Myst, and others.
Find out more: appelles.com